Our Story

At JFC, we’re proud to be a female-founded, Savannah based company dedicated to sharing the world’s finest caviar with you. Our passion lies in introducing you to this extraordinary delicacy while staying committed to both sustainability and quality.

Our founder, Jordan Peagler, brings a unique blend of passion and expertise to JFC. She began her career as a chef and purveyor to superyachts, jets, and private villas around the globe, where she gained insider knowledge of the world of fine food sales and production. She quickly realized that it was an industry rife with superfluous markups and opaque business practices, and saw the opportunity to provide luxury foods with a traceable background at direct to consumer prices.

JFC's initial offering is caviar, about which we are particularly passionate- "Sturgeon have graced our planet for 250 million years, and we feel a deep responsibility to protect their future. That’s why we source only sustainable caviar, ensuring every egg meets the highest standards of taste and consistency.

Our mission is simple: to bring you exceptional caviar collections crafted with care, integrity, and sustainability. By embracing aquaculture and responsible sturgeon farming methods, we can help preserve wild sturgeon populations, allowing them to thrive as they once did.

Through these practices, we aim not only to promote sustainable farming, but also to educate and inspire others about the importance of aquaculture. Together, we can honor tradition, protect our planet, and savor the finest that life has to offer." - Jordan Peagler, founder.

We personally visit every farm we work with, immersing ourselves in every step of the process. From stepping into the tank to handle the sturgeon to carefully harvesting their eggs and crafting the caviar we sell, JFC's hands-on approach ensures unparalleled quality and authenticity in every tin. At JFC, it's this dedication that sets us apart and delivers a caviar experience like no other.